Step 1: Define your primary goal
Before comparing agencies, pick one primary outcome for the next 90 days:
- Qualified leads → performance ads + landing pages (lead generation)
- Online sales → Meta/Google shopping or conversion campaigns
- Local visibility → SEO + Google Business Profile
- Brand awareness → social + video, with reach/frequency targets
Agencies that claim to excel at everything equally often excel at nothing. Match the agency to your #1 goal.
Step 2: Verify tracking and data infrastructure
The #1 reason campaigns fail is broken tracking — you cannot optimise what you cannot measure. Ask:
- Will you install Meta Pixel + Conversions API and Google Tag Manager?
- Are GA4 conversion events mapped to real business outcomes (form submit, call, purchase)?
- Do you integrate with our CRM or WhatsApp for lead follow-up?
Learn key metrics in our digital marketing glossary (ROAS, CPL, CPA).
Step 3: Demand case studies with numbers
Reject agencies that only show “reach” and “impressions.” Ask for:
- ROAS (return on ad spend) or revenue generated
- CPL (cost per lead) or CPA (cost per acquisition)
- Timeline — results in 30, 60, 90 days
- Industry match — healthcare, real estate, education, etc.
Blucor Techno publishes results on the case studies page — 5x average ROAS, 80+ clients.
Step 4: Check full-funnel capability
Ads alone are half the system. A strong agency delivers:
- Strategy — audience, offer, channel mix
- Creative — ad copy, images/video, A/B tests
- Landing pages — fast, mobile-first, conversion-focused
- Follow-up — WhatsApp automation, email, CRM assignment
- Reporting — weekly spend, leads, CPL, ROAS in plain language
Step 5: Evaluate communication and account management
Ask who actually runs your account — a senior strategist or a junior after onboarding? Expect:
- Named account manager with WhatsApp access
- Monthly strategy review (not just a metrics PDF)
- Response time under 24 hours on campaign issues
Red flags — walk away if you hear these
- “We guarantee Page 1 on Google in 30 days” — SEO doesn't work that way
- “Unlimited leads for ₹10,000/month” — no qualified lead source is unlimited at that price
- No access to your own ad accounts — you should own Meta Business Manager and Google Ads
- Vanity metrics only — followers, impressions, no CPL/ROAS
- 12-month lock-in with no performance review clause
- No mention of landing pages or conversion tracking
Budget guide for Indian SMBs (2026)
| Business stage | Agency fee (monthly) | Ad spend (monthly) | Expected outcome |
|---|---|---|---|
| Startup / local clinic | ₹25,000–₹35,000 | ₹20,000–₹50,000 | 20–80 qualified leads/month |
| Growing SMB | ₹35,000–₹60,000 | ₹50,000–₹2,00,000 | Scale winning campaigns, add retargeting |
| Established brand | ₹60,000–₹1,50,000+ | ₹2,00,000+ | Multi-channel, automation, creative testing |
10 questions to ask on the first call
- Who will manage my account day-to-day?
- What is your average ROAS for clients like us?
- How do you define a “qualified lead”?
- Do you build and test landing pages?
- Which CRM or WhatsApp tools do you integrate?
- How often do you report, and in what format?
- Do I retain ownership of ad accounts and data?
- What is your minimum contract period?
- What happens if we miss KPIs in month 1?
- Can I speak to a current client in my industry?
Talk to Blucor Techno in Kharadi
Get answers to all 10 questions on a free strategy call with Blucor Techno — Kharadi office, no commitment.
Free Strategy Call →